This Taiwanese tea, known as bubble tea, milk tea, or boba tea, is gaining popularity throughout the United States and many other countries. People enjoy the variety of flavors and the chewy tapioca pearls that give the drink its bubble-based name.
Check out our post on where bubble tea came from for more information.
If you own a bubble tea business and want to promote your products, there are many effective ways to promote your shop to new customers while gaining loyalty from your regulars. The main objective is to use affordable strategies to turn your customers into loyal fans of your bubble tea and your business.
Whether you have a sizeable budget for marketing your bubble tea business or a small one, the bubble tea promotion ideas listed below are sure to help your business grow.
1. Create Your Brand
McDonald’s has the double arches, Wendy’s has the red-haired girl with pigtails, and Burger King has an image of a king as their logos for their brands. People recognize those images without even seeing the name because those images have long been associated with those brands. To make your brand stand out, you need to have your own logo and a slogan to go along with it. You want people to know who you are and what you stand for at first glance of your logo.
When creating your brand, keep in mind that you want it to have credibility so you look like an expert in your particular specialty. You want people to think of your business and know your high-quality products. This is how you but a reputation and customer loyalty. You will want to ensure that you deliver on whatever you promise in your branding while keeping everything consistent.
If you’re considering opening a bubble tea shop, check out our bubble tea shop name ideas.
2. Learn About Your Customers
No one marketing strategy fits all businesses because each type of business caters to a different crowd of people in a certain niche. Hence, you need to create a marketing plan that is very specific to the needs of your target demographics.
Before you decide upon a particular strategy for your bubble tea business, you will have to know things like the average age of your customers, where they live, the types of services they use, and what types of products they desire.
3. Create a Website for Your Bubble Tea Business
You can create a website for your business by using some of the sites that walk you through the process if you are not overly tech-savvy, or you can hire a website developer, which is even better but more costly. Either way, it is important to have a website for your bubble tea shop so that people can see where you are located, they can call ahead to order if they prefer, and have a menu and price list to check out. The easier you make it for customers to find your business and see what you offer, the better.
4. Implement Proper SEO
SEO stands for Search Engine Optimization, which is the process of using the types of keywords that will push your business higher up in search rankings when people are searching for the words, for example, bubble tea, milk tea, or boba tea. SEO is extremely important for people to find your bubble tea shop and where you are located, online. This will also help potential and established customers to be able to find and utilize the website you created.
5. Obtain Business Reviews
There are many sites that you can use to set up a business profile for your bubble tea shop, such as Google Business, in which people can leave reviews after they visit your shop. You can even add photos of your business and information to your profile so that people understand your business and what you offer. It is helpful when people are looking for a specific type of business to read reviews to ensure the company is worthy of their money and time.
Reviews are especially important given the popularity of bubble tea. You can read our article on its surging popularity here.
6. Use Social Media
Whether you love using social media sites, such as Facebook, Instagram, or Twitter, a business must have a profile on social media sites. It’s the best way to reach your customers with promotions and other things while attracting new customers to come to your shop. You can post updates on products you are offering, sales that you are having, and keep your bubble tea shop in customers’ minds.
7. Get Involved in the Community
Joining local civic organizations and occasionally donating money or products for local charity events is a great way to keep your name and the name of your shop in the public eye. It also feels good to help others and to feel like you are making a difference in people’s lives, so it is a win-win situation.
Hopefully, these steps will help get your bubble tea shop off the ground and making it a successful and viable business for years to come.