Learning how to market coffee online is not just about selling it. Sales are the final destination, but there’s a lot more to put on your plate to pave the way for your sales to skyrocket.
Marketing your coffee online is all about promoting your products and brand image to the right audience. The best marketing strategy doesn’t only stop at boosting sales. It also brings your brand out to the limelight and gets people hooked on your brand story.
- 1. Have A Solid Landing Page
- 2. Offer Product Bundles That Convert
- 3. Personalize Your Coffee To The Right Customers With Email Marketing
- 4. Take Your Email Marketing To A Whole New Realm
- 5. Offer Complimentary Products Other Than Coffee
- 6. Be Present On Social Media
- 7. Prioritize Short Videos And Conquer TikTok
- 8. Get In Touch With An Influencer
1. Have A Solid Landing Page
If you don’t have a store, how can you bring your products to the frontier?
Look at your website. People have no idea how your coffee tastes. So create some kinds of sensual appeal that can be shown on your product pages.
I know some really talented people out there who can breathe life into dead cold web pages where customers can finally imagine the aroma and flavor profile of the drink and the food. You can do the same. Outsource really good individuals to tackle your product descriptions, aroma, and taste descriptors to wake up your customers’ senses.
You might also find our coffee shop branding guide useful.
2. Offer Product Bundles That Convert
We’re talking about cross-selling here. Do you know why bundles work? They eliminate guesswork and people are happy to pay more at a better rate instead of adding different irrelevant products into their carts, which ends up costing a lot more than relevant bundles.
Think about what kind of products you can put into a bundle. Let’s say a light roast package with a mug and some accessories, or it can be a bundle of different coffee flavors.
Ask your customers what they want. They know what they need. They know what they usually buy together.
3. Personalize Your Coffee To The Right Customers With Email Marketing
Have you ever heard of web browsing behavior? Many companies set up a “reader” behind the screen that tracks our motions and behaviors the moment we enter their websites. They read our mouse movements, dwell time on each page, and many other tactics to learn about our shopping behavior.
Marketing coffee online can be done in the exact same way as offline – or even better with the help of technology.
Based on the data analytics, you can offer a product that your customers love. Other than that, you can also tell what the best-sellers are, do your customers buy the same coffee time and again or they are likely to mix things up every now and then? From there, you can jot down people’s shopping behaviors and tailor the exact tasting profile and bean type to their needs.
Everything can be done with email marketing. Throw something spicy into the email headline such as “Leaving Your Favorite Coffee Flavor Behind For A Roast That Doesn’t Even Match Your Palate?” Within the email, highlight your recommendation for them specifically with a new or customized product with a huge discount button saying the promotion will disappear in 12 hours.
It’s FOMO, everyone.
4. Take Your Email Marketing To A Whole New Realm
Coffee is a commodity product. People who like coffee are likely to drink it every day, or several times a day. So what does this mean?
We are looking at recurring sales and customer retention. Email marketing is one of the best ways to build a loyal customer base. You have their emails and data, now you can benefit from it by sending reminder emails with steep discounts and add-on benefits.
Track how often people come back and buy your coffee. From there, you can set the timer accordingly with the right email marketing automation.
5. Offer Complimentary Products Other Than Coffee
The likes of scented candles, milk, snacks, cereals, teas, mugs, and aroma diffusers may not sound directly relevant but they can enhance your customer experience big time.
There’s some customer behavior analysis to be done. But as long as you know the hobbies and lifestyle of your target niche, let the game begin. Consider partnering with some local brands to offer your repeated customers bespoke, private-labeled bundles or gifts that you think your customers like.
6. Be Present On Social Media
You don’t need social media to survive. But with the right omnichannel marketing strategy, you’ll go even further.
Do you want to see your sales skyrocketing day after day? Pair your coffee product with a subject that your niche is interested in. Think about movies, music, videos, poems, or food. Then pair them up in the most relevant and creative way that touches their hearts.
7. Prioritize Short Videos And Conquer TikTok
Videos spread more than words. And that’s why TikTok has been taking the world by storm for the past few years. Aim for short videos because people are impatient.
Making videos is the best way to wake up your customers’ senses, and trigger their emotions, and purchase need. They want to live that life. They want to be in that video, sipping that aromatic dark-roast coffee and watching the sunset on a lazy Sunday.
Or make a video about coffee making. What is the best way to brew the perfect cup or pull the best espresso shot? As long as your videos are meaningful and educational, your customers will be hooked and that benefits your brand.
8. Get In Touch With An Influencer
I don’t mean mega-influencers, I’m talking about micro-influencers. Those TikTokers or Instagrammers have a larger set of followers than normal people but smaller than celebrities, approximately 30,000.
Reaching out to the right influencer will social proof your business. Their followers tend to make a purchase faster than Selena Gomez or Kim Kardashian’s fans. Plus, these micro-influencers don’t eat up a large amount of your budget, which means the return on investment will be a lot bigger.