5 Reasons Why Dalgona Coffee Became A Hit Among Coffee Lovers

Why Dalgona Coffee
Hailed as the “internet’s favorite quarantine drink,” this beverage found a place in people's hearts

Hailed as the “internet’s favorite quarantine drink,” this beverage found a place in people's hearts during the early days of the pandemic. Here are a few reasons why dalgona coffee became a sensation.

I was surprised when dalgona coffee blew up online, but this was not the first time I encountered the word “dalgona” as it is a widely known type of candy in South Korea called ppopgi.

I was curious about why suddenly celebrities and influencers were trying to make it, coffee companies started to jump on it, and how-to tutorials kept popping up on everyone’s social media. So, here are the reasons why dalgona coffee became such a beloved drink.

1. It Became A Trend At The Right Time

Asian woman smiling while holding a cup of  coffee
Dalgona coffee coincided with the increase in usage and engagements across all social media platforms

We were all stuck at home during the onset of the pandemic. Naturally, social media sites and video streaming services became our refuge, and everyone was itching to do something fun and productive in an otherwise depressing living condition.

From the get-go, everyone was performing dance moves, sharing funny videos, and making challenges you can do at home. When dalgona coffee started to go viral in March 2020, it coincided with the increase in usage and engagements across all social media platforms, from Facebook with a 40% recorded growth to TikTok by 27%. 

It created the perfect scenario for the dalgona coffee to go viral as it has an interesting name, looks and tastes delicious, and is almost effortless to make.

2. You Can Easily Make It At Home

Let me list the things you will need to make dalgona coffee in 15 minutes or less: water, chilled milk, instant coffee, and sugar. These ingredients are probably lying around in your kitchen. 

Sure, it can be quite an effort as you’ll be whisking a lot if you don’t have a food processor, but it’s worth it. It is also an eye-catching beverage you can share online.

When making a cup of Joe at home, avoid these common mistakes to improve your coffee-making skills and elevate the quality of your beverage.

3. It Can Be A Healthy Beverage

A large composition of dalgona coffee is milk which contains about ten essential nutrients; most noteworthy is calcium, which helps strengthen your bones. Coffee comes next, and we all know what health benefits this ingredient can bring us.

The only hindrance is the amount of sugar you need to put in it. Some at-home baristas worked their way around this by swapping the conventional white sugar with coconut sugar. I go for the latter option and then reduce the number of tablespoons so as not to elevate my blood sugar levels.

Although it is low in calories, estimated at around 120 to 190 per cup, you probably shouldn’t have more than one or two dalgona coffees daily. 

4. Celebrities And Companies Joined In

As celebrities and influencers dominated the marketing industry, they too jumped on the dalgona coffee bandwagon. With the ongoing Korean wave in the US, it’s no surprise that this trend originated from a clip of South Korean actor Jung Il Woo trying the drink at a Macau’s Hon Kee Café.

Almost instantaneously, celebrities are getting their hands on it and sharing it online. World-renowned South Korean boyband BTS attempted to make the beverage, much to their followers' excitement. Grammy award-winning singer Lizzo tried it out as well, though the results were more entertaining than appetizing.

Coffee corporations such as Starbucks and Nescafe even released how-to guides on dalgona coffee.

5. Dalgona Coffee Has Existed Long Before The Pandemic

ingredients when making a dalgona coffee
Dalgona coffee seamlessly resonated with different cultures worldwide, resulting in more people making this beverage

Dalgona coffee had been around for quite some time before it went mainstream. If you’re truly a coffee lover, you will know that this beverage is just a variation of ‘whipped coffee,’ a common cup of Joe with several different names. 

It is generally known as phenti hui in India and Pakistan, though the layering of coffee and milk is reversed. It also resembles the Greek’s traditional ‘frappe’ and the Vietnamese’s foamy beverage called cà phê trung or egg coffee. Dalgona coffee seamlessly resonated with different cultures worldwide, resulting in more people making this beverage and sharing their own variations with their friends and followers online.

If you liked this post, you might be interested in our guide on how to make whipped coffee.

Author

  • His love for java originated from sidewalk vendors offering cheap 3-in-1 instant coffees poured in styrofoam cups. If he’s not in a studio or in an event venue, you’ll find RL crafting his own cold brew or sharing his experiences to fellow coffeephiles.