Is Starbucks Good Coffee? Top 5 Reasons

Starbucks is a well-known coffee company, but is Starbucks good coffee? Keep reading to find out.

Is Starbucks good coffee?
Every venti drinks are different because they consist of different amounts of espresso

Are you wondering why Starbucks coffee tastes so good? Well, so was I. Before trying Starbucks, I didn’t understand the hype, the long lines, and the never-ending Instagram posts.

Starbucks' magic comes from more than the highest-quality coffee beans and brewing techniques. What actually makes Starbucks coffee so good is that it truly understands coffee, the customers, the employees, and the business aspect of running a coffee shop.

5 Reasons Why Starbucks Coffee Is So Good

The question “Why is Starbucks coffee so good?” is very controversial among coffee drinkers. Many coffee connoisseurs and baristas would beg to disagree, describing Starbucks coffee as burnt, bitter, or “too commercial” and “soulless.”

However, nobody can deny that Starbucks is a very successful coffee company in the United States and many countries worldwide. If other coffee shops can make “better” coffee than Starbucks, why are they not as popular and successful as Starbucks? 

Aside from the taste of the coffee that they make, other factors contribute to Starbucks' popularity and success.

1. The Experience

Reasons why Starbucks coffee is so good: The experience
Starbucks tries hard to meet the demands of these independent workers, constantly looking for new places to be productive

Before Starbucks became well-known, coffee shops around the United States (if not the world) focused on just one thing — coffee. Many people would question why they wouldn't. After all, they are a coffee shop, aren't they?

Jerry Baldwin, Gordon Bowker, and Ziv Siegl founded Starbucks in Seattle in 1971, knowing that creating good, even great, coffee was not enough to distinguish itself from competitors. 

Indeed, Starbucks was a trailblazer and a pioneer. If you go to a Starbucks coffee shop, you will see their luxurious architectural design, along with their leather furniture and fully furnished wooden chairs.

More importantly, the products they offer not only taste so good, but the alluring aroma of coffee permeates the air in the whole place. In addition, with Starbucks’ coffee looking really good, Facebook, Instagram, and Tiktok can’t simply get enough of it!

There is also a reason why people choose to work or study with their laptops at a nearby Starbucks. Anyone can feel more productive than ever in an air-conditioned, welcoming, and eye-catching coffee shop.

The Millenials, a demographic that heavily relies on coffee, have helped them refine and curate their experience. Every area of the coffee shop, every drink, and every dessert are waiting to be captured for an Instagram post.

As the number of work-from-home employees and freelance workers increases, Starbucks tries hard to meet the demands of these independent workers, constantly looking for new places to be productive.

After all, if someone starts doing their work at Starbucks, they will probably come back daily!

2. The Taste And The Food

Many baristas hate Starbucks and wonder why such an “abomination” of a cup of coffee is regarded with such reverence. They do not know that Starbucks has mastered the needs of the general public, nevertheless.

Starbucks does not target critical coffee experts who are very particular about the acidity level, bean quality, brewing time, and other factors. They want people to forget all the jargon and simply enjoy coffee. They operate more like how Apple does in the smartphone industry.

Apple is not concerned about the technical specifications, such as the RAM capacity or screen resolution of the next iPhone's display. They only want you to know that their product works and works great.

Like Apple, Starbucks does not want you to consider the duration of the brewing process, the brewing method they are using, or other coffee-related terms that an ordinary coffee drinker would not know. Instead, they only want you to know that their coffee tastes good.

Starbucks does not need the approval of critical coffee specialists to make sales since they are not the ones who are actually buying. Everything will be fine if their customers like what they offer.

The way they test their products shows how much they really value their customers. For example, before releasing a new product, Starbucks will first hire a group of average coffee drinkers to provide feedback on how it tastes. After all, they are the ones who buy the most coffee.

3. The Consistency

No matter which Starbucks branch you choose to go to, you will be assured of one thing — consistency. Whether you order a Frappuccino in Los Angeles or Seattle, it will not matter because they will both taste the same, no matter what.

This consistency allows Starbucks to reassure their customers that they will still get the taste of their favorite beverage no matter where they may be.

4. The Employees

You may have heard the saying “made with love” — this couldn’t be truer with Starbucks. 

Despite not being the actual owners, the employees of any Starbucks branch still perform better and stay with the company longer, as Starbucks offers many benefits to its employees. In fact, being a Starbucks barista is one of the most sought-after jobs in the food industry.

If a college student works at a Starbucks branch for more than 160 hours or for more than two months, the company will give them a scholarship, which covers the entire cost of their tuition fee. Other benefits and perks include health coverage, stock, savings, paid time off, parental leave, commuter benefit, and partner assistance — not bad at all, right?

So why does this matter exactly? The importance of team member compensation and its connection to employees' overall quality of service has already been proven. 

Giving your employees a lot of benefits will also lead to lower training costs. Employees will not think of resigning; thus, the company will not need to hire and train new employees repeatedly.

5. The Personalized Experience

You will notice the custom of having your name written on your coffee cup when ordering at Starbucks, although sometimes misspelt. This custom is a part of the company’s marketing strategy, which involves advertising their cafes as gathering places for people to socialize and find comfort.

Significantly, Starbucks offers its cafes as an alternative to parks, town squares, and plazas to fill the void created by the declining number of social spaces.

Unlike other coffee shops, Starbucks also allows a lot of customization. Starbucks claims their baristas can serve up to 87,000 different drink combinations while remaining cool as a cucumber, thanks to their training and past experiences.

Top 3 Cold Starbucks Coffee You Must Try

1. Iced Chocolate Almondmilk Shaken Espresso

Power up your morning with this Iced Chocolate Almondmilk Shaken Espresso, which combines Starbucks’ blonde espresso with cocoa and hints of malt, topped with almond milk and ice to create a revitalizing treat! 

This drink is for anyone who wants a smooth drink with a sweet finish.

Here are some ways to customize this drink:

  • Ask for a ristretto shot instead of a regular espresso shot for a sweet, syrupy drink with a stronger coffee flavor
  • Add a pump of chai
  • Add vanilla or toffee nut syrup
  • Add a drizzle of caramel sauce

2. Iced White Chocolate Mocha

Start your day right with this Iced White Chocolate Mocha, which combines Starbucks’ signature espresso with white chocolate sauce, milk, and ice, finished with sweetened cream on top to create a delightful drink!

This drink is for anyone who wants a strong coffee.

Here are some ways to customize this drink:

  • Add a pinch of cinnamon powder on top
  • Add a drizzle of mocha sauce
  • Add a splash of coconut milk
  • Ask for half chocolate sauce and half white chocolate sauce 

3. Iced Starbucks Blonde Caffè Americano

Espresso shots are topped with water to create a thin layer of crema, then served over ice. Made with Starbucks’ blonde espresso, this Iced Starbucks Blonde Caffè Americano is extra-smooth and sweet with a complex flavor.

Here are some ways to customize this drink:

  • Ask for ristretto shots instead of regular espresso shots
  • Add white chocolate mocha sauce
  • Add two pumps of brown sugar syrup
  • Add a pump of dark caramel sauce, topped with cold foam
  • Add a splash of coconut milk

You can also try this drink with lemonade.

You may also be interested in reading our guides on the best Starbucks coffee and the best Starbucks snacks.

FAQs About Starbucks

What Coffee Beans Does Starbucks Use?

Starbucks uses Arabica coffee beans that have been carefully selected for their needs. This specialization gives Starbucks a high degree of control over the quality of coffee beans they use.

Does Starbucks Localize Its Drinks?

If you try to visit Starbucks branches in other countries, they may offer you extra menu items that are not available in the US. However, some menu items that are offered in the US may not be available in that Starbucks branch.

The purpose of curating their drinks according to the preferences of their target customers is to increase their local sales.

How Many Starbucks Stores Are There?

As of January 2, 2022, Starbucks had 34,317 open stores around the world, with under 17,000 in the US. 

You may also be interested in reading our guide on Starbucks coffee vs. other coffee.


  • Danico Dacillo became a fan of coffee when he was in college 'cause it helps him stay awake. He holds a bachelor's degree in electrical engineering, but now working as a content writer. His passion for writing started when he was still in grade school -- as a sports news writer.