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Café Sello Rojo Premium Colombian Coffee | Smooth & Flavorful | No Bitter Aftertaste | 100% Colombian Medium Roast Ground Coffee | Café de Colombia | 16 Ounce (Pack of 1)

Visit the Sello Rojo Store

4.5 2,195 ratings

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Amazon's Choice in Ground Coffee by Sello Rojo

$10.69 $0.67 per Ounce

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Flavor Name: Medium Roast

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Ingredients

Product details

Brand	Sello Rojo
Item Form	Ground
Flavor	Medium Roast
Caffeine Content Description	Caffeinated
Roast Level	medium_roast

About this item

100% COLOMBIAN ARABICA COFFEE: Pure Arabica Colombian coffee. No blends. Features a medium roast & grind, which produces a smooth balanced body with notes of sweetness. Sello Rojo coffee is freshly roasted and vacuum-sealed at the origin to preserve its freshness, lush aroma, and gourmet rich flavor
BEHIND THE BEANS: Sello Rojo's coffee is sourced directly from family farms who take pride in their meticulously hand-picked coffee beans. Harvested at their peak, our roasted coffee beans are pristinely washed and sundried to perfection. All production occurs at the source, taking artisanal care to achieve our coveted EXCELSO grading classification
COFFEE'S PRIME CLIMATE: The Andes Green Mountains provide the perfect recipe of elevation, soil, and climate for our coffee's globally recognized quality. Cafe Sello Rojo is committed to 100% Colombian coffee, never blended with lower quality coffees
THE BEST BREW: For the finest brewing experience, scoop one leveled tablespoon of Cafe Sello Rojo Colombian coffee ground per small cup of water into your filter. Pour hot (not boiling) water over in uniform, circular movements until fully soaked. To extend shelf life, please store in an opaque, airtight container in a cool place (preferably refrigerated)
SMOOTH & FLAVORFUL COFFEE: A staple since 1933, Cafe Sello Rojo medium roast coffee is a household brand in the country known for superior coffee beans - Includes one, 16 ounce bag
Product bag design may vary starting February 2024.
Packaging may vary

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FARMERS MARKET JO: 12 oz, Organic Ground Coffee, Lighter Roast, 100% USDA Certified Organic, Fair Trade Certified, Kosher, Soft Velvet Feel, 100% Arabica Specialty Coffee, Non-GMO, Gluten Free

12 Ounce (Pack of 1)

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$13.99 ($1.17/Ounce)

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Café Sello Rojo Premium Colombian Coffee | Smooth & Flavorful | No Bitter Aftertaste | 100% Colombian Medium Roast Ground Cof

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Café Sello Rojo Fuerte Coffee | 100% Latin American Coffee | Dark Roast Ground Coffee Bag | 10 Ounce (Pack of 1)

$7.99 ($0.80/Ounce)

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Café Sello Rojo Espresso | 100% Colombian Dark Roast Ground Arabica Coffee | Freshly Vacuum Sealed in Bricks | 10 Ounce (Pack

$11.99 ($0.60/Ounce)

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PRODUCT CERTIFICATIONS (2)
EU Organic products have zero or minimal chemical pesticides or fertilizers, support animal welfare and non-genetically modified standards.
USDA Organic products are grown and processed according to the USDA Organic standards addressing soil and water quality, among other factors. Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input.
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Product Description


Bold Latin American Coffee Colombians know great coffee. With roots that go back 90 years, Cafe Sello Rojo is Colombia's choice.	#1 Brand in Colombia Awaken your senses with 100% Latin American coffee. Expertly roasted for bold, rich flavor and balanced body.	Live Boldly Sello Rojo emboldens you to embrace life's adventures unapologetically. You have one life to live boldly. Vamos!


	12ct Ecopods	10oz Ground Tradicional	10oz Brick

Customer Reviews	6	2,195	53
Price	$8.99	$6.99	$9.15
Roast Levels Available	Tradicional - medium roast	Tradicional - medium roast. Fuerte - dark roast. Intenso - darkest roast.	Espresso - darkest roast
Bold Latin Flavor	✓	✓	✓
Format	Single Serve Pods	Ground Coffee	Ground Coffee

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 7.87 x 7.09 x 4.72 inches; 1 Pounds
Item model number ‏ : ‎ 819
UPC ‏ : ‎ 017202005290
Manufacturer ‏ : ‎ ColCafe
ASIN ‏ : ‎ B004HHEF12
Country of Origin ‏ : ‎ Colombia

Best Sellers Rank: #9,113 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
- #174 in Ground Coffee

Customer Reviews:
4.5 2,195 ratings

Compare with similar items

	This Item Café Sello Rojo Premium Colombian Coffee \| Smooth & Flavorful \| No Bitter Aftertaste \| 100% Colombian Medium Roast Ground Coffee \| Café de Colombia \| 16 Ounce (Pack of 1)	Recommendations Juan Valdez Colina Ground Coffee, Balanced Roast 12 oz - Premium Colombian Coffee	dummy Café Sello Rojo Espresso \| 100% Colombian Dark Roast Ground Arabica Coffee \| Freshly Vacuum Sealed in Bricks \| 10 Ounce (Pack of 1)	dummy Juan Valdez Coffee Organic Cafe, 10 oz, Ground - Colombian Coffee (2 Pack)	dummy AmazonFresh Go For The Bold Ground Coffee, Dark Roast, 12 Ounce	dummy Café Bustelo Colombia Medium Roast Ground Coffee, 9 Ounces (Pack of 6)
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	$10.69	$13.98	$5.99	-5% $20.95 Typical: $21.99	$6.79	$32.94
Price Per Unit	$0.67 / Ounce	$1.17 / Ounce	$5.99 / Count	$1.05 / Ounce	$0.57 / Ounce	$0.61 / Ounce
Delivery	Get it as soon as Tuesday, May 14	Get it as soon as Tuesday, May 14	Get it as soon as Tuesday, May 14	—	Get it as soon as Tuesday, May 14	Get it as soon as Tuesday, May 14
Customer Ratings	4.52,195	4.6472	4.5450	4.5278	4.341,335	4.655
Flavor	4.5	4.3	3.9	4.6	3.7	3.7
Value for money	4.3	4.1	4.0	4.4	3.9	3.3
Freshness	4.5	—	4.2	4.7	4.1	4.1
Sold By	Amazon.com	HAVE A GREAT DAY!	Amazon.com	PROGT LLC	Amazon.com	Amazon.com
flavor	Medium Roast	Flavor Notes: Peach and White Chocolate	Colombian	Colombian	The Bold, Dark Roast	Medium Roast
form	Ground	Ground	Ground	Ground	Ground	Ground
caffeine content	Caffeinated	caffeinated	Caffeinated	caffeinated	caffeinated	caffeinated
coffee roast level	medium roast	medium roast	dark roast	medium roast	dark roast	medium roast
unit count	16	12	1	20	12	54
weight	1 pounds	12 ounces	10 ounces	20 ounces	0.75 pounds	3.38 pounds
specialty	Natural	Kosher Certified	Certified Organic	Certified Organic	—	—
container type	Bag	Bag	Bag	Bag	Bag	Can

Important information

Ingredients

100% Colombian Medium Roast Ground Coffee

Directions

1. Scoop one leveled tablespoon of Cafe Sello Rojo Colombian coffee ground per small cup of water into your filter. 2. Pour hot (not boiling) water over in uniform, circular movements until fully soaked. To extend shelf life, please store in an opaque, airtight container in a cool place (preferably refrigerated).

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Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.5 out of 5

2,195 global ratings

How customer reviews and ratings work

Customers say

Customers like the quality, smoothness, taste and value of the coffee. They mention that it's worth buying and drinking, it has a full-bodied smooth roast and makes a great brew. Customers are also happy with aroma. However, some customers differ on seal.

AI-generated from the text of customer reviews

277 customers mention246 positive31 negative

Customers like the taste of the coffee. They say it's smooth, not bitter, and has a more robust flavor. Some customers also mention that it has s deep earth flavor and texture. They also say it makes a great brew.

"...Smooth, rich, completely without bitterness, it is delicious and satisfying. The price point for what you get is excellent as well...." Read more

"If you love smooth, not bitter coffee for a reasonable price, buy this coffee!!!!!! We have been buying this for years and love it!..." Read more

"Very good taste excelente" Read more

"Very tasty coffee and reasonably priced" Read more

61 customers mention61 positive0 negative

Customers are satisfied with the quality of the coffee. They mention that it's very good, worth buying and drinking, and strong. Some say that the coffee is stronger than rocket fuel and that it doesn't give them heartburn.

"...Smooth, rich, completely without bitterness, it is delicious and satisfying. The price point for what you get is excellent as well...." Read more

"...It's cheap enough you owe it to yourself to try it, it's on the stronger side with no bitterness and the flavor is great with no aftertaste...." Read more

"...You can make it really strong without any bitterness. I was happy to find it on Amazon at a reasonable price." Read more

"...This flavor is very bold, I guess would be the word. - Strength: It doesn't take much to brew up a pot (or cup), about half of what Folgers..." Read more

55 customers mention39 positive16 negative

Customers like the value of the coffee. They say it's reasonably priced and cheap enough to try.

"...The price point for what you get is excellent as well.Buy this if you love a rich, smooth cup of coffee. You will not be disappointed." Read more

"If you love smooth, not bitter coffee for a reasonable price, buy this coffee!!!!!! We have been buying this for years and love it!..." Read more

"...Definitely not cheap but the more you buy the better the value...." Read more

"Very tasty coffee and reasonably priced" Read more

52 customers mention48 positive4 negative

Customers find the coffee smooth with no bitterness. They also say it's a full-bodied smooth roast that makes a great brew.

"...Until now.Sello Rojo medium roast makes an excellent brew. Smooth, rich, completely without bitterness, it is delicious and satisfying...." Read more

"If you love smooth, not bitter coffee for a reasonable price, buy this coffee!!!!!! We have been buying this for years and love it!..." Read more

"...It is smooth and bold without being bitter and acidic. This is my go to coffee..delicious!!!" Read more

"...Very smooth medium roast coffee at 1/2 the price of the others when on sale." Read more

20 customers mention14 positive6 negative

Customers like the aroma of the coffee. They say it has an excellent aroma.

"Best coffee ever 🤤the smell is so good..." Read more

"...It taste almost like a French Roast coffee. The aroma is pleasant. It was shipped to me in mid August 2022 and had a best by date of October 2023...." Read more

"...First off it did not even smell fresh but was dry, acidic and repulsive...." Read more

"...The aroma is out of this world dried & brewed. The taste is not overpowering but smooth. You enjoy every sip of it." Read more

12 customers mention12 positive0 negative

Customers find the coffee's acidic content to be low, causing less acid in their stomachs. They also say it's wonderful for reducing reflux symptoms and is more friendly to their stomach.

"...It is smooth and bold without being bitter and acidic. This is my go to coffee..delicious!!!" Read more

"...The beans have a certain sweetness in taste to them and are more friendly to your stomach...." Read more

"Smooth and not acidic with the right balance in flavor...." Read more

"...The last order I received wasn't so great but this one was perfect. Low acid and tastes swell! Coffee Coffee Coffee!" Read more

15 customers mention5 positive10 negative

Customers are mixed about the seal. Some mention that the coffee comes fresh, with all vacuum seals intact. However, others say that the seals were released before they received the product, and that there is no reseal or closures for the bag.

"This coffee is not vacuum packed and it says it is" Read more

"...It’s smooth and delicious. Packaging is always good. Sealed tight" Read more

"...It is not vacuum seal and not the same." Read more

"...So you have to cut the top open. Then there is no reseal or closures for the bag. So had to use a clip to close it. Hope it stays fresh." Read more

14 customers mention8 positive6 negative

Customers are mixed about the freshness of the coffee. Some mention that it has great flavor and stays fresh, while others say that it was old and not fresh at all.

"...So happy I thought to just order some. Perfectly fresh!!" Read more

"...packaging changed from hard brick vacuum sealed to soft packaging..not as fresh...." Read more

"...It literally felt like a brick. It was fresh and it tastes absolutely amazing. I use these grounds to make cafe con leche...." Read more

"...It was old...not fresh at all. It was properly vacuum sealed and stamped not out of date but it tasted stale. I was so disappointed:..." Read more

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Teresa

Unsurpassed rich and smooth!

Reviewed in the United States on November 28, 2023

Flavor Name: Medium RoastSize: 1 Pound (Pack of 1)Verified Purchase

Over the past few years I have tried many domestic and imported new to me coffee brands. I have finally found the holy grail of black coffee in Sello Rojo- after trying Dunkin, Bustelo, Peet’s, Starbucks, Chock full of Nuts (I.e. most grocery store brands and smaller retailers) in a quest to find a consistently rich smooth cup of coffee. I am trying to reduce or remove all the extra additions (cream, sugar, flavored syrups, nondairy garbage) and just have my coffee. But most coffees don’t taste great on their own. Sadly.
Until now.
Sello Rojo medium roast makes an excellent brew. Smooth, rich, completely without bitterness, it is delicious and satisfying. The price point for what you get is excellent as well.
Buy this if you love a rich, smooth cup of coffee. You will not be disappointed.

7 people found this helpful

Helpful

Amazon Customer

We love this coffee!!!!!

Reviewed in the United States on March 3, 2024

Flavor Name: Medium RoastSize: 1 Pound (Pack of 5)Verified Purchase

If you love smooth, not bitter coffee for a reasonable price, buy this coffee!!!!!! We have been buying this for years and love it! Our friends compliment us on our delicious coffee all the time. We have given it as gifts and the recipients are always grateful. We highly recommend this brand.

3 people found this helpful

Helpful

Jose Armando Olivares

The good quality

Reviewed in the United States on April 24, 2024

Flavor Name: Medium RoastSize: 1 Pound (Pack of 1)Verified Purchase

Very good taste excelente

Helpful

Farmer Dee

Good coffee but I like a milder brew

Reviewed in the United States on August 31, 2023

Flavor Name: Medium RoastSize: 1 Pound (Pack of 1)Verified Purchase

Not everyone likes strong brew coffee

4 people found this helpful

Helpful

victor

Quality of product

Reviewed in the United States on March 9, 2024

Flavor Name: Medium RoastSize: 1 Pound (Pack of 2)Verified Purchase

Very tasty coffee and reasonably priced

2 people found this helpful

Helpful

Amazon Customer

Great Coffee

Reviewed in the United States on April 14, 2024

Flavor Name: Medium RoastSize: 1 Pound (Pack of 1)Verified Purchase

We drink nothing but this !

Helpful

Theresa Tower

Sello Rojo Premium (not)

Reviewed in the United States on April 17, 2024

Flavor Name: Medium RoastSize: 1 Pound (Pack of 1)Verified Purchase

I like and order Sello Rojo "Premium" Coffee, comes in a hard vacuum sealed brick. I have been receiving "Traditional" my last two orders, comes in a loose packed floppy bean bag looking bag. Does not taste near as good as Premium. Where is the good stuff? sending this back

One person found this helpful

Helpful

Greisy Zambrano

Delicioso!

Reviewed in the United States on May 1, 2024

Flavor Name: Medium RoastSize: 1 Pound (Pack of 1)Verified Purchase

Recomiendo este café a todos!

Helpful

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Nestor pardo

Delivery

Reviewed in Canada on September 21, 2022

Flavor Name: Medium RoastSize: 1 Pound (Pack of 1)Verified Purchase

An efficient service to the best product!
Very satisfied
Thanks

vipsi

Caffe ottimo

Reviewed in Italy on March 26, 2024

Flavor Name: Medium RoastSize: 10 Ounce (Pack of 1)Verified Purchase

Il caffè è ottimo ma a questo prezzo è un lusso che non ricomprerò. Comprendo che la Colombia è lontana ma tantissimi altri prodotti importanti si trovano ad un prezzo più equo rispetto al costo che hanno in origine.

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Alberto Ramos

Cafe

Reviewed in Spain on January 3, 2024

Flavor Name: Medium RoastSize: 10 Ounce (Pack of 1)Verified Purchase

Muy bien

Translate review to English

PATRICIA ANGEL

Good taste

Reviewed in the Netherlands on August 2, 2023

Flavor Name: Medium RoastSize: 10 Ounce (Pack of 1)Verified Purchase

Good product. Serious and fulfilled seller

Steve C

Package was a lot smaller than I imagined for the price

Reviewed in Canada on January 24, 2021

Flavor Name: Medium RoastSize: 10 Ounce (Pack of 1)Verified Purchase

Great taste

See more reviews

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Café Sello Rojo Premium Colombian Coffee | Smooth & Flavorful | No Bitter Aftertaste | 100% Colombian Medium Roast Ground Coffee | Café de Colombia | 16 Ounce (Pack of 1)

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Bold Latin American Coffee

#1 Brand in Colombia

Live Boldly

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Café Sello Rojo Premium Colombian Coffee | Smooth & Flavorful | No Bitter Aftertaste | 100% Colombian Medium Roast Ground Coffee | Café de Colombia | 16 Ounce (Pack of 1)

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About this item

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PRODUCT CERTIFICATIONS (2)

Product Description

Bold Latin American Coffee

#1 Brand in Colombia

Live Boldly

Product details

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Sello Rojo Coffee Moments

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